just for fun

Lovely Wine Co. at its core, is a playful and collaborative project between husband and wife—

An idea that sparked from another dream being realized.

With a desire to create wines that don’t cause any hesitation or have need for occasion—wines that are made for pure enjoyment.

Right here, right now.

Vince and Heather realized very early on that, although their industries are entirely different, there were definite similarities in their crafts.

Both very passionate and driven by the art of what they do—and absolutely energized by the enjoyment their chosen professions bring others, now they have dreamt up new ways of doing just that.

Vince studied enology and viticulture at Oregon State University, before traveling the world refining his craft and deepening his love for winemaking. He has spent the majority of the past 20 years making wine in Oregon, for some pretty incredible wineries— including Domaine Serene, Brittan Vineyards, Irvine & Roberts and now, Cowhorn Vineyard & Garden.

Quality has always been at the forefront of his process, led by a strong desire to make wine that people truly enjoy.

Heather has been a hairstylist for nearly two decades.

She has always dreamt of creating a lively and lounge-y salon that goes a step beyond her craft—an inspiring space that allows for gathering, relaxation and connection. Of course—that dream salon of hers, LOVELY, would naturally feature wine made by her talented winemaking husband, so with that—

Lovely Wine Co. was born.

Cool days, hot nights.

Ideas written on coasters, bar napkins and now, in print. This couple is creating wines that they want to drink together—on the porch, in the kitchen on a weeknight, at a friends house, or on the river. They insist that although these wines are thoughtfully crafted and blended, they do not take themselves too seriously.